Success Stories with – Pawshake

How did you come up with the idea for Pawshake?

Pawshake co-founder Dries Coucke’s life was turned upside down in 2009 when his father Luc was diagnosed with lung cancer. It soon became clear that his parents’ labrador Ibeau would need someone to take care of him. Unfortunately, Dries couldn’t lodge Ibeau because he didn’t get along with dachshund, Brownie.

Dries knew that somewhere in his community there must be a dog lover who would lodge Ibeau temporarily. Yet, the difficulty was finding this person. And so, in 2010, Dries started the idea of Pawshake with a post on the Facebook page of, a not-for-profit website to rehome rescue pets, he founded in 2002.

Immediately, the community responded positively and enthusiastically. The idea of Pawshake was born!

How did Pawshake go from an idea into a reality?

Tanguy and his co-founder Dries had extensive experience previously having already worked for Ebay.

They asked their community for feedback and they found out that there was a real need for pet owners who needed ‘home from home’ pet boarding rather having to resort to a kennel. They believe in the term ‘just do it’.

How did you market Pawshake when it first started and what did you find worked the best?

Pawshake got picked up by local media and then word of mouth started to happen. Things really took off and they were surprised how quickly Pawshake progressed. It seems that owners spend a lot on their pets!

How did Pawshake go from having founders to having a global team?

Katy Summer- Pawshake UK community manager was already experienced in pet sitting and marketing. Katy reached out to the founders of Pawshake and helped build out Pawshake UK. Pawshake then launched in other countries around the world such as Ireland, Canada and Australia. Pawshake believes in Serendipity, the pet market is huge. You have to take some chances in life for good things to happen.

How do you stay motivated?

It’s easy to stay motivated within a pet loving community. Pawshake is a purpose driven company, having a positive impact on the world. We believe in the sharing economy and making pets and pet owners happy.

What has been the best piece of business advice you have been given?

Customer feedback is a gift. Always, always listen to the feedback from your community and do something about it.

What is your favourite quote?

We make a living by what we get, but we make a life by what we give – Winston Churchill

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